How to Sell a Plastic Surgery Practice
Learn how to sell a plastic surgery practice: how recurring aesthetics revenue and brand drive value, buyer types, preparation, and a competitive sale.
By Carlo Ronci · Sell-Side Representation & Valuations, Tenet M&A
Plastic surgery practices sell for a multiple of Adjusted EBITDA, with value driven by recurring aesthetics and med-spa revenue, surgeon brand strength, and cash-pay mix. Because value often concentrates in the operating surgeon, reducing that dependence is the biggest lever on price. See typical ranges in our valuation multiples by specialty guide.
Plastic and cosmetic surgery practices occupy a unique place in healthcare M&A. High-margin, cash-pay aesthetic revenue, strong personal brands, and integration with med spa services make them attractive to aesthetics platforms and investors — while a heavy dependence on the surgeon’s reputation makes them tricky to value and transfer. For owners, that combination rewards expert guidance. This page explains how to sell a plastic surgery practice and how Tenet M&A helps you maximize value.
Tenet M&A advises plastic and cosmetic surgeons on confidential sales, partnerships, and transitions. When you are ready, we help you sell your plastic surgery practice the right way. For the full process, see our complete guide to selling a practice.
Why plastic surgery practices attract buyers
Aesthetics is a large, growing, cash-pay market largely insulated from insurance reimbursement. Plastic surgery practices often pair surgical procedures with recurring non-surgical revenue — injectables, laser, and skincare — and many operate an integrated med spa. That high-margin, brand-driven model appeals to aesthetics platforms building multi-location groups, giving strong practices competing buyers.
What drives the value of a plastic surgery practice
- Non-surgical recurring revenue. Injectables, laser, and skincare add predictable, high-margin income beyond surgery.
- Brand and reputation. Reviews, marketing strength, and a recognizable brand are real, transferable assets.
- Reduced surgeon dependence. Associate surgeons and strong injector teams make the practice more transferable and valuable.
- Facility and accreditation. An accredited operating suite and compliant structure support value.
- Growth and market position. Expansion runway and a desirable market increase appeal.
See our medical practice valuation guide and what drives higher or lower valuations.
Who buys plastic surgery practices?
Plastic surgery sellers typically attract PE-backed aesthetics platforms, larger cosmetic groups, and individual surgeons. Platform buyers often pay premium multiples for practices with strong non-surgical revenue and reduced owner dependence, frequently offering equity rollover with a continued role. Weigh the trade-offs in selling to private buyers vs. MSOs or platforms.
How to prepare your plastic surgery practice for sale
Prepare 12 to 36 months ahead. Build and document recurring non-surgical revenue, reduce dependence on the founding surgeon by adding providers and injectors, protect your brand and online reputation, keep clean financials with a clear add-back schedule, and confirm facility accreditation and compliance. These steps directly influence value — see how to prepare your practice for sale.
How Tenet M&A helps you sell a plastic surgery practice
Tenet M&A runs a confidential, competitive process built for aesthetics — a healthcare-specific valuation that accounts for brand and recurring revenue, careful preparation, access to platform and independent buyers, and skilled negotiation of price and terms. We keep the process discreet so staff and patients are not alerted before you are ready. Explore our advisory services or start a confidential conversation. This page is educational and not tax or legal advice.
Frequently asked questions about selling a plastic surgery practice
How much is my plastic surgery practice worth?
Plastic surgery practices are valued on a multiple of Adjusted EBITDA, with recurring non-surgical revenue, brand strength, surgeon dependence, facility accreditation, and buyer type driving the multiple. Practices with strong recurring revenue and reduced owner dependence can command premium values.
Does surgeon dependence lower my practice’s value?
It can. Buyers discount value that leaves with the founding surgeon. Adding associate surgeons and a strong injector team, and building recurring non-surgical revenue, makes the practice more transferable and more valuable.
Should I integrate a med spa before selling?
A well-run, compliant med spa can add high-margin recurring revenue that increases value and buyer appeal — provided the medical-legal structure is sound. It is worth discussing with an advisor as part of your preparation.
How long does it take to sell a plastic surgery practice?
Most sales take about nine to eighteen months from preparation to closing. Starting early lets you build recurring revenue and reduce owner dependence before going to market.
Carlo built his career at the intersection of finance and medicine. A former owner of a healthcare-focused accounting firm, he specializes in sell-side representation, valuations, and accounting advisory for medical and dental practices.
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